I believe I am the perfect model to represent E.L.F. because I am the type of person people can easily relate to. Before E.L.F., I didn't even use make-up because I found it difficult to use. However, while looking for a good lip gloss, I stumbled across E.L.F., ordered a bunch of products and got completely hooked! Now I use make-up regularly and though I can't say I'm anymore competent with make-up than before, I end up looking like a flawless pro because E.L.F. makes it easy.